MEET
Liz Young
Founder, Chief Creative Officer, & Design Director
Liz began designing for Madi Lane Bridal in 2016, after spending decades on the bridal shop floor. Having had years of styling and listening to brides, she soon realised that the dresses of the time were not serving brides well.
Armed with both insight and compassion, Liz’s design eye was kindled, and she embarked on creating a new style of gowns, under the brand name of Madi Lane Bridal
“There was a big gap in the market for affordable designer gowns that really spoke to new and modern design trends, for women of all different shapes and sizes.”
WHY MADI LANE?
Liz was not keen to name the new label after herself, so she turned towards her next greatest love, her daughter Madison. For her, this felt natural.
INCLUSIVELY ON PURPOSE
By design, Liz insisted on this new label being inclusive in size and inclusive in shape. Her dogged determination to offer designer options for all brides, formed the foundation for Madi Lane wedding dresses that shape and flatter all the way up to size 28. She has steered this course, now for 10 years.
DESIGN THAT CHANGED THE INDUSTRY
Part of Liz’s design ethos is the pairing of designer aesthetics and wearability – one cannot be sacrificed for the other so, Liz has always designed with both firmly in mind. This was new for the bridal industry in the mid 2000’s, which had traditionally only seen heavy, rigid gowns that didn’t breathe, or were poorly constructed.
“Part of what makes a dress feel comfortable, is the way the fabrics sit against the skin.”
WE ALL CREATE
With no airs and graces, Liz loves nature and the quiet life spent on her Australian Gold Coast property. When she is not up to her neck in satin, tulle and French lace, you can find her talking to brides and to retailers, creating with her design team, for a brand that has her heart.
“There’s something beautiful about creation, and I fell in love with that process.”
MEET MADI
Brand namesake, Liz's daughter, Junior Designer
Madison Webster has grown up in bridal, playing on the shop floor as a toddler picking up beads and sequins. A little girl’s slice of heaven, she has seen her Mum develop the label from the ground up.
“Being the namesake… It’s so special to think that I play a small part in someone’s big day, where they get to express their love.”
