YOU ARE INVITED
Tue 1st September & Wed 2nd September, 2026
THE GRAND HOTEL BIRMINGHAM
1 Church Street, Birmingham B3 2FE, UK
Please join us as our guest for the exclusive MLBG Spring 27 private event, in beautiful Birmingham, UK.
BE OUR GUEST
Two fabulous days of runways, masterclasses, bridal shopping, cocktails and more… hosted in Birmingham’s original stunning grande-dame hotel.
RUNWAY SHOWS
The S27 collections have become fast favourites at MLBG Headquarters, and we can’t wait for you to experience them in 3 sizes on the runway. Shows start daily at 10:00AM.
MASTERCLASSES
We are offering six sessions of expanded learning across both days, to support your sales process.
Tuesday
The Marketing Brief | 9.00am & 4.00pm
From the Design Desk | 2.00pm
Wednesday
The Marketing Brief | 9.00am & 2.00pm
From the Design Desk | 11.00am
ORDER WITH EASE
The showroom is open on both days from 9:00AM to 6:00PM. Explore the dresses in your own time. Plus, our showroom models will be ready to try on any dresses you need.
Round-the-clock access to our sales team.
£200 VOUCHER
We hope your experience and elevated sales opportunity has provided just what you need to place an order for Spring 27. Submit order during the event, and receive a £200 credit towards your expenses, with our gratitude.*
GETTING THERE
Via Train: 5 minute walk from New Street Station, Snowhill
Via Car: Parking is not available on-site, but guests of The Grand receive discounted parking at two nearby locations, B4 Car Park, Weaman Street B4 6DG, or Snow Hill Multi-storey Car Park B3 2BJ
We’re excited to spend this time with you.
*T&C’s Apply
£200 EXPENSES CREDIT: To qualify for the credit, sales orders much be received by one of our MLBG sales team by 5pm Wednesday 2nd September. The value of £200 will be deducted equally from the cost of each gown on the sales order. International retailers are also eligible for this credit, which will be deducted in Euros at the equivalent fx conversion.
