GIVING BACK
Our brands have been built for love and the celebration of one of life’s most meaningful moments. Every bride deserves to write (and star in) her own unique love story, whatever the circumstances. That is why we have partnered with the wonderful non-profit Wish Upon a Wedding in the USA, who grants weddings and vow renewals to couples facing terminal illness or serious life-altering health circumstances. It is our pledge to gift a wedding gown of the bride’s choice, with our humble pleasure.
A wish granted | Wedding | September 2026
MEET TONYA
Tonya & Matt
Matt and Tonya’s story began their freshman year, at a high school dance. Two years into their relationship, Matt was diagnosed with stage 4 colon cancer that had already spread to his lungs, liver, and lymph nodes.
He underwent immediate surgery and has since endured an intensive chemotherapy regimen, numerous setbacks, and devastating side effects.
Through it all, Tonya has never left Matt’s side, despite herself losing two brothers and her Mom. Together, they have experienced unimaginable grief, devastating news, and some of the hardest days of their lives, always holding tightly to one another.
The Wish Team originally planned to grant Matt and Tonya’s wedding wish later this year, but with Matt’s health continuing to decline, waiting was not an option. So, in just six days, an extraordinary team of Wish Granters came together to make their wedding happen.
Six days to plan all of the details that would allow Matt and Tonya to stand beside one another and say, “I do.” And our wedding industry showed up.
Their wedding day was filled with beauty, joy, generosity, and so much love. A powerful reminder that even in the midst of tremendous hardship, there are still moments worth celebrating.
Tonya fell in love with our Madi Lane Okina gown, which was gifted with our love.
Photography by Liam Gordon
A wish granted | Vow renewal | August 2026
MEET JANE
Jane & Scott
Jane and Scott first met at the gym in 2003. The very first day he saw her, Scott walked across the room to introduce himself. After just a brief conversation, he followed her out to the parking lot to ask her to dinner. Six months later, they were engaged, and soon after, they were married. Over the next two decades, they built a beautiful life together and raised four children.
In 2023, everything changed when Jane was unexpectedly diagnosed with metastatic stomach cancer. She underwent an extensive surgery to remove her entire stomach, followed by aggressive chemotherapy. Despite multiple rounds of treatment and experimental therapies, Jane’s cancer has continued to progress, and sadly she has since passed.
Even in life’s hardest moments, love continues to bloom.
Jane’s strength, resilience, and unwavering devotion to her family left a lasting impression on all of us. We are incredibly grateful to the wish-granting team and generous vendors who came together to create a beautiful vow renewal for this remarkable couple.
For one unforgettable day, Jane and Scott were able to set aside the weight of doctor’s appointments, treatments, and uncertainty. Instead, they were surrounded by the people who love them most, who celebrated their marriage and now hold Jane in their hearts.
Jane fell in love with our Madi Lane Sylvie gown, which was gifted with our love.
Photography by Lindsi’s Lens
MEET LACEY
After just 5 years of marriage, Lacey received the devastating diagnosis of ALS (Amyotrophic lateral sclerosis) in 2023, and sadly since, her health has continued to decline. What started as a happy ‘first date’ at an Anti-Valentine’s Day party, Lacey and Steven’s love was kindled and then deepened as the couple became a thriving family of five. Now, they face their most difficult challenge.
Lacey lives her life from a wheelchair and relies on a ventilator, but she greets each day with joy and does whatever she can to care for her family. Wish Upon a Wedding was thrilled to grant their wish for a vow renewal ceremony, which took place on May 17th 2026 in celebration of love, resilience, and heart. Surrounded by her beautiful family and adoring husband Steven, Lacey simply glowed in our Madi Lane Sarie gown, which was gifted with our most humble pleasure.
“It is hard to put into words just how much we appreciate the kindness shown to us and all of the hard work that went into making this dream vow renewal happen.”
-LACEY OEHLER
MORE THAN A DRESS
As part of the wedding dress experience, more than 150 United States-based MLBG retailers from across the country, have the opportunity to welcome wish recipients into their stores. They will provide a special try-on and personalized gifting experience, which further extends the thoughtful, community-led connection that each wish has. For those brides, who are not able to visit a store, the Wish Wedding Planner will co-ordinate an in-home appointment.
FOR THE LOVE OF LOVE
To partner with an organisation that shares our belief in moments of authentic connection, love and hope, our contribution to these couples experiencing hardship is an absolute privilege.
“This was an immediate yes from us, because it’s simply the right thing to do. The bridal industry exists to celebrate love in all its forms, at every stage of life. We’re honored to support the important and generous work of Wish Upon a Wedding, to help give these brides a moment where they feel beautiful and celebrated during an incredibly difficult chapter.” – Ben Speed, Chief Executive Officer
We pledge the donation of any wedding dress of choice from our stable of brands to every wish recipient bride, who marries in 2026. They may choose from Madi Lane, Evie Young, or Serene by Madi Lane, and we will be honored to be part of their wedding celebration.
“The bridal industry exists to celebrate love in all its forms, at every stage of life.”
-BEN SPEED, CHIEF EXECUTIVE OFFICER
Madi Lane Bridal is helping to grant wishes
Learn more about the wonderful efforts of this generous charity, Wish Upon a Wedding who work alongside a network of U.S. partners and local vendors to thoughtfully bring each couple’s celebration to life. The couple is paired with a local wedding planner who helps coordinate every detail of the day, from catering and florals to venue, rentals, entertainment, and more.
