This majestic namesake collection, ‘MARRAKECH’ was inspired by the mysterious city’s infusion of cultures – European, Middle Eastern and African, harmonising perfectly with the dynamic blend of diversity found in this season’s designs. Snuggled between the snow draped Atlas Mountains and rich earthen tones of the desert, our chosen shoot locations made for a picture-perfect backdrop to execute the Fall 2020 ‘MARRAKECH’ campaign imagery.

The synergy and alluring designs contrast beautifully against the Marrakech locale of traditional maze-like alleys with thriving souks and fresh spices, bright colours and rich flavours – a simply magical adventure of the senses!